Its probably unlike any other industry out there. When I started my career, 30 years ago, marketing was typically well develop a campaign and run it for a full year, then well think about it again in a year. But now were in an always-on marketing environment, driven largely by social media. She serves on the Chief Learning and Talent Officer Board of The Institute for Corporate Productivity (i4cp), focusing on global issues for learning and talent. Here are a few questions, along with Kempczinskis answers (watch the video above for all 20 Questions):What is the biggest risk you have taken in your career? What does that mean exactly and how will your customers see this come to life?Customers are seeking brands that reflect their values and the line between the corporate brand and the consumer-facing brand is blurring. Previously, she worked at Nestl Waters North America and served as Education Director for Salish Sea Expeditions. In Australia, we provided consumer staples; people could go to their local McDonalds to get things like bread, milk, and butter. In this role, he worked closely with our business leaders and franchisees to identify innovative new ideas and best practices to accelerate system growth. He has been with McDonald's Corporation since 2015 and is in his second year as president and CEO. When Ray Kroc structured McDonalds as a franchise business, the founding idea was to have a franchisee who lives in the community and who is going to be way better at managing the restaurant than some corporate stiff, thousands of miles away. Jo has been part of the McDonald's System for almost 30 years, resulting in a deep knowledge of the McDonald's business and a true passion for understanding customers' needs. In this current environment, all companies are being asked to define their mission, their higher purpose. Our cash flow went down about $2 billion in 2020. Chris Kempczinski had been at McDonald's less than five years when he was named president and CEO, in November 2019, rising to the top job after his predecessor was fired for violating company policy on personal conduct. Chris Kempczinski was enjoying a quiet moment at his home in Chicago last autumn when he received a call from Chair of the Board of McDonalds Corporation, Rick Hernandez. So, we put about $1 billion of liquidity into the system. In this role, Manu oversees the companys Data Analytics, Digital Customer Engagement, Global Marketing and Global Restaurant Development and Restaurant Solutions teams, creating a more authentic and compelling experience at each physical and digital McDonalds customer touchpoint. I get asked sometimes, What exactly do you do as CEO of McDonalds? It can seem as though the system runs itself. Executive Vice President and President, International Operated Markets. As Executive Vice President and Global Chief Impact Officer, Jon is leading the effort to harness the unmatched scale and reach of McDonalds to affect purposeful change around the world. In this current environment, all companies are being asked to define their mission, their higher purpose. Prior to becoming CEO, Chris served as President of McDonalds USA, leading the business operations of approximately 14,000 McDonalds restaurants throughout the United States. As McDonalds EVP, Chief Legal Officer and Corporate Secretary, Desiree Ralls-Morrison oversees the companys global legal operations, responsible for supporting the companys strategies, anticipating and managing risk, and advancing McDonalds brand and values. Hed come to McDonalds in 2015 after holding top management positions at Kraft Foods and PepsiCo. new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], In early November, Brunswick Partner Jayne Rosefield, head of the firms Chicago office and Global Consumer Industries Practice, interviewed Mr. Kempczinski. Vice President, Chief Sustainability Officer. I have a rotation of lunch items. Senior Partner, Consumer Industries Group Global Lead, Head of Office, Chicago. What were your priorities in your first year as CEO? Weve seen our customer service scores go up across the globe. Subscribed to {PRACTICE_NAME} email alerts. In his first town hall as CEO, Chris was clear with his expectation that everyone personify the values of the company, recalls Kevin Ozan, CFO at McDonalds. The more delivery locations you have, and each of our restaurants is a delivery location, the better you can make that experience. He held progressive leadership roles, includingMarketing Director for the Southern Europe regionandVice-President of Food, Strategy & Insight for McDonalds Europe, overseeing Food Strategy & Development, as well as guiding business and brand knowledge across the European markets. She also advises both the Board of Directors and CEO. I think Nike does a great job of engaging customers and using pop culture to keep their brand relevant. Theres a whole bunch of other areas that arent as relevant to us where we shouldnt be lending our voice. Catherine has also held roles as Sr. Director Global Planning and Analysis, Director Financial Management and Development for US McOpCo, Director of Financial Reporting and Director Corporate Analysis and Support. The McDonalds brand is well known around the world. Where do we have an opportunity and a responsibility to make a contribution? When you had a leader that acted in a way that was incongruous with those values, it raised a question: Are we as good as we say we are? Chris Kempczinski. Speaking during the company's 2017 investor meeting, Kempczinski noted that customers were spending more money at renovated stores. I didnt think we were getting enough out of that investment. Were looking to innovate and actually make sure that were doing it better than anybody else. Marion was recognized by the National Diversity Council for being one of Illinois 2012 Most Powerful and Influential Women and has been recognized by Black Enterprise as one of the 50 most powerful women in corporate America, 2015, Most Powerful Women in Business, 2017, 300 Most Powerful Executives in Corporate America, 2018, one of the Most Powerful Woman in Corporate America in 2019, a 2019 CNN Risk Taker and a 2019 Chicago United Business Leader of Color. Its been important to me that were always connecting the decisions that we make back to what we stand for as a company. Not any of the other sauces; just straight-up ketchup. In 2010, Jill became the Managing Director for our UK business and President, Northern Europe, sustaining strong performance across all metrics of our company, including a strengthened brand, a reinvigorated employee experience and double-digit sales growth, all while fostering successful franchisee performance and engagement. She lives in Chicago with her husband and three children. Chris Kempczinski, the CEO of McDonald's, is facing backlash for an allegedly "racist" text message he sent to Chicago Mayor Lori Lightfoot, blaming the parents of two murder victims for their . I think weve done a pretty good job over the years of striking that balance. He was appointed Vice President Finance of the UK business 2008. Chris Kempczinski, Mcdonald's Corp: Profile and Biography - Bloomberg Markets Live Now Bloomberg TV+ Bloomberg Studio 1.0: Katie Haun, Haun Ventures CEO & Founder Bloomberg Radio. Reggie has worked in a variety of disciplines including supply chain, merchandising, international project management and multiple specialties within human resources. Prior to McDonalds, Jon spent 10 years at PepsiCo, one of the worlds largest food and beverage companies. And we were constantly pulse-checking our organization. In following that example, Ive tried to not put a lot of corporate spin and polish on stuff, but to just speak in a pretty open, honest way about how I see things. This article was edited by Monica Toriello, an executive editor in the New York office. And yet the menu varies from culture to culture, place to place. In addition, he holds a Bachelor of Science degree in Education - HR Development and a Master of Science in Education - Workforce Development from the University of Arkansas. In this role, Emilee partners across the system to influence people strategies to growth the business, strengthen brand trust, foster collaboration, and elevate the people experience. He describes Mr. Kempczinski as a business savant, someone who is able to translate insight into action into results. He also was struck by Mr. Kempczinskis genuine commitment to personal growth and development, as well as his focus on building meaningful connections. Essentially, its a new cooking procedure in the restaurants that allows us to cook a hotter, juicier burger every time. Most recently, he served as President, International Operated Markets, with overall responsibility for McDonalds wholly-owned markets outside the U.S. Joe began his McDonalds career in Strategy and New Business Development in 2002. Her team leverages the scale of $50 billion spend in food, packaging, logistics, toys, technology, equipment and other services while driving safety, quality and sustainability leadership in the industry. Within one year and one month of joining McDonalds, Kempczinski was promoted to president of McDonalds USA in October 2016. Chris Kempczinski: Yes, a couple of things come to mind. Morgan earned her MBA from Harvard Business School and her bachelors degree from Dartmouth College. Neither Great Men nor Great Helmsmen. He began his career in brand management at Procter & Gamble, and also held senior positions at PepsiCo, and most recently at Kraft Foods where he was EVP, Growth Initiatives and President, International. Looking at your recent marketing initiatives, featuring cultural icons like Travis Scott and J Balvin, and the recent launch of Spicy Chicken McNuggets, I have to wonder how a brand as established as McDonalds continually reimagines marketing? No US state or city has been hit harder by COVID-19 than New Yorkwhich, as of June 21st, had seen 388,000 confirmed cases and nearly 31,000 deaths. So says Chris Kempczinski, President and CEO of McDonald's Corporation, in this interview with Dr. Lori Esposito Murray, President of the Committee for Economic Development, the public policy center of The Conference Board (CED). Jill holds a BA in Business Studies from Brighton University, United Kingdom, and a Chartered Institute of Marketing Diploma. Chris is responsible for driving McDonald's growth strategy, Accelerating the Arches, and ensuring that the company's values are embedded throughout the system as the filter through which all our business decisions are made, bringing its corporate purpose-to feed and foster community-to life. What are some of your boldest predictions for McDonalds over the next ten years? According to Fain, the innovative spirit of Royal Caribbean helps him attract executives who are passionate about the job. That also opens up a whole bunch of other opportunities for us. Are there particular mentors or heroes whose words or examples have helped guide you this past year?Theres not one person. Any time youre in a crisis, you can get a little bit short-term focused. "The kinds of people who come to our company are those who try to surpass the last guy," he said. In most major markets, they were at or near record cash flow, which essentially is how much money theyre able to take out of the business. If they dont express a strong bias, I do the Quarter Pounder because thats a great product to calibrate around the world. It was a great reminder about the embedded cost of complexity in our P&L. I dont think we did enough to embrace how we are a part of culture, Mr. Amid all else thats going on, you recently launched a purpose to feed and foster communities? Manu has been part of the McDonalds System for more than 20 years, with extensive knowledge of the companys global customer base and deep understanding of the needs of McDonalds customers. It was a tough test for any new CEO. Working closely with Brunswicks Abu Dhabi and Dubai offices, the Riyadh team advises clients across sectors on areas including financial situations, corporate positioning and issues management. Rather, this was a moment to double down on what we stand for and make it clear that it applies to all of us equally. McDonald's U.S. leadership team draws from a proud history and set of values that made the company an icon of American business. Going forward, we expect that many delivery orders will be placed on our own MyMcDonalds platform, providing us with important data to understand our customers preferences and cravings. He also holds an MBA with honors from The University of Chicago. The prior CEO stepped down last year over a compromise of company values, and this year the company has faced accusations of racial discrimination and sexual harassment. As for anything outside of those topics, we want to be helpful, but its important to recognize that were in the business of selling burgers and fries. Mr. Kempczinski wasnt new to the company but unlike previous chief executives, he hadnt joined the restaurant giant decades earlier, either. Amy joined McDonalds Corporation in 2011 where she leads McDonalds compliance strategy globally and is responsible for administering McDonalds compliance program, including anti-corruption initiatives, stakeholder engagement, due diligence and compliance investigations. Desiree serves on the Board of Directors for DICKS Sporting Goods, Inc. and as a Director for The Partnership, Inc., whose mission is to ensure the economic competitiveness of the Boston area by attracting, retaining and convening professionals of color. Never miss an insight. We just have an incredible footprint that lends itself to delivery. In just four years, he had clearly made a mark. Then, all of a sudden, here comes COVID-19, and it significantly disrupts our business. Ben Houchen and Simon Clarke back Boris Johnson to be Prime Minister. Since joining McDonalds in 2012, Jenny has held a variety of roles related to restaurant and supply chain sustainability strategy and business integration. Data is a real-time snapshot *Data is delayed at least 15 minutes. Amys educational background includes a BA in Government and International Studies from the University of Notre Dame, a law degree from The John Marshall Law School, and an Executive MBA from Northwestern Universitys Kellogg School. And Kempczinski had been in the role for less than five months when COVID-19 shut down many of McDonalds 36,000-plus dining rooms around the world, sending the companys revenues plunging and generating high anxiety among employees and franchisees. We have resolved to cultivating a firm where everyone is valued for who they are and what they bring. In just four years, he had clearly made a mark. Chris joined McDonald's in 2015 as Executive Vice President, Strategy, Business Development and Innovation. Signup for our newsletter to get notified about our next ride. We did have a leader who didnt act in accordance with our values, and youve got to hold everybody to the same account. Every single day [we] were having to make a decision about the business, and we were doing it across 40,000 restaurants in 119 countries, with different regulations and things going on in each individual Market. Are we making the right trade-offs between keeping our restaurants open, keeping communities served, keeping employees employedbetween all of that and keeping people safe? Catherine lives in Illinois with her husband Brian Giffin and their four children. In this role she leads Corporate Employee Relations, Diversity, Equity, and Inclusion, Total Rewards, and Talent Management among other areas. Brunswick is committed to being the most diverse, equitable and inclusive advisory firm in the world. Before stepping into his current role, Jo led the IDL European Business Unit from 2015 until 2018. One thing weve learned during the pandemic is that if we simplify our business and focus on what were great atlike drive-thru and our core menu itemstheres a fantastic benefit for our customers. "Change also brings opportunities for discussion, introspection and, ultimately, renewal,". She leads key initiatives, including digital learning, that accelerate and elevate learner experiences throughout 14,000 US restaurants and restaurants located in 120 countries globally. '&l='+l:'';j.async=true;j.src= Emilee has held a variety of leadership roles since joining McDonalds in April 2018, leading critical work to solidify our people-first culture - including redefining our Values and aligning them with our Accelerating the Arches strategy, establishing Global Brand Standards, driving essential modernization efforts, and shaping our Diversity, Equity & Inclusion strategy. Because were McDonalds and our reach is so great, were in so many different countries, we touch so many different things, we were getting pulled into lots of efforts where either we didnt have inherent credibility or our ability to make a difference was limited. Whats this we hear about changes to your iconic burgers?The adjustments were making are a series of small changes that add up to one big difference our customers really notice. Food is such a local experience that you have to give people some latitude to adapt to local tastes. My guiding light has been to make sure were keeping the long-term in mind and to ensure were as transparent and authentic with people as possible. Now, youve got me hungry.Youre going to love those grilled onions. Im very proud of having put our values front and center. Mr. Hernandez was calling to ask if Mr. Kempczinski would take over the helm of McDonalds. As the Senior Vice President & Chief People Officer for the International Markets at McDonalds, Emilee leads the International Market People teams. Partnering with stakeholders across the business and beyond, Jennys team serves as stewards of McDonalds global ESG commitments, which leverage the brands scale and presence in over 39,000 local communities worldwide to foster meaningful change at scale, while addressing some of the most pressing social and environmental challenges facing the world and the company today. Join us in New York City and be a part of the story of how retail builds extraordinary careers. Ensuring a consistent brand voice is core to his role, working to advance McDonalds business strategy, communicate the companys purpose and drive greater trust amongst stakeholders. In this role, he worked closely with our business leaders and franchisees to identify innovative new ideas and best practices to accelerate system growth. 09 September 2020. Mr. Kempczinski had barely warmed his chair in the job when the pandemic struck, closing restaurants around the world seemingly overnight. Just hours after McDonald's had released what Kempczinski, 51, called possibly the "worst" quarterly results in the history of the companysales dropped 24% the CEO joined TIME for a video. He also was an instructor and faculty administrator for the University of Phoenix for several years. To me, there is nothing further from the truth than that. It goes back to credibility. But the flip side is that theres also greater authenticity. McDonalds has navigated the challenges presented by COVID-19, emerging with higher brand trust scores, higher customer satisfaction scores, and higher restaurant margins than the company had going in. What dont we know? He began his career in PR and marketing for Compaq Computer Corporation, first on the agency side and then in-house. During their undergraduate days at Duke, Mr. Kempczinski made no secret of admiring Coach K, aka Mike Krzyzewski, whose teams have won five national titles. As it turned out, the strong emphasis on our core values in early 2020 really hit home and helped us address the challenges we faced when COVID-19 came along. Our franchisees were under significant financial stress; there was a lot of anxiety. Outside of McDonalds, Jon is a member of the Board of Directors for World Food Program USA, a non-profit that supports the mission of the UN World Food Programme to advance the global movement to end hunger. A former security chief for McDonald's is filing a racial discrimination lawsuit against the company and CEO Chris Kempczinski, claiming he was fired for speaking out in a meeting. Vice President, Global Chief Diversity, Equity, & Inclusion Officer. As a member of the McOpCo Business Unit Leadership Team she was responsible for financial management, portfolio optimization, operational financial consulting and safety risk management. Evidence had emerged that McDonalds then-CEO, Steve Easterbrook, had violated company policy and undermined company values. McDonalds is not responsible for the content provided by third-party sites. CIO Fletcher Previn and his team compressed 10 years of strategy into 10 weeks of execution, reports Philip Delves Broughton. My answer is: ensuring the relevance of the brand. While overseeing these 29 European markets and their more than 1,750 restaurants, Jo established a new structure and team for the European organization, resulting in consistently strong sales results. My first mentor at P&G was a guy who defined what it means to be honest and upfront. Given your franchise model, how do you ensure during COVID-19 that restaurants can survive the short term and be in a position of strength for the long term? Chris joined McDonald's in 2015 as Executive Vice President, Strategy, Business Development and Innovation. We have a few specific issues here and there. What Im most impressed with are the people who are servant leaders the people who prioritize others.What decisions did you make during the pandemic that proved critical? By the end of 2019, delivery sales were over $4 billion and we continued to see very strong growth in 2020. That new CEO is Chris Kempczinski, and here are five facts you need to know about him: In the press release announcing his promotion to CEO, Kempczinski said: Im thrilled to be leading this incredible company. I think the important thing is dont try to stand out. Married, with 2 children, Holds an MBA from Harvard Business School and a bachelors degree from Duke University, McDonalds Pivot to lunch, I always get the fries. To manage that risk, though, you have to make sure your creative teams are nimble. Heidi holds a bachelor's degree from Oberlin College in political science and East Asian studies and earned a master's degree in human resources and industrial relations from the University of Minnesota. As Global Chief Marketing Officer, Morgan Flatley leads the development and execution of bold marketing strategies to create stronger customer connections around the world. Amy has eighteen years combined experience in compliance and safety, having previously launched compliance programs at the City of Chicago and DePaul University and served as the Chief Safety and Security Officer for the Chicago Transit Authority. Heidi is a member of the Board of Directors for the Midtown Educational Foundation, Skills for Chicagolands Future, and the Human Resources Policy Association. Greg Kelly, a senior partner in McKinseys Atlanta office, conducted this interview. Your investments in Drive Thru and digital in restaurants have proven to be fortuitous, even prescient, amid the pandemic. And I did feel like wed gotten a little complacentthat we were stuck in a traditional mode, where we were more just broadcasting, as opposed to really engaging our customers in areas that theyre passionate about. "The typical person who is a golfer would have about a 1-in-15,000 chance in making a hole-in-one on a particular hole," Victor Matheson, professor of | 12 comments on LinkedIn During this time, he co-created the companys sustainability vision, PepsiCo Positive (pep+), an end-to-end transformation of how the company creates growth and shared value with sustainability and human capital at the center. Chris Kempczinski: Its definitely been an unusual onboarding into this role. 65 years in business serving 65 million people a day (give or take). Regardless of the delivery channel deployed, though, we always focus on our customers experiences because customer satisfaction is critical to us. In those 60 minutes, he reminded us all of the responsibility we have to deliver on McDonalds greater purpose., It was a belief in Mr. Kempczinski that led Heidi Capozzi, Chief People Officer, to join the company in April this year. Meet our President and CEO, as well as other McDonald's U.S. executive team members who continue to build our legacy and ensure our Golden Arches shine bright. Her team also coordinates McDonalds environmental, social and governance (ESG) engagement and reporting. When you travel abroad, do you have any favorite international menu items?When I travel abroad, I embrace the hospitality of the franchisee that Im visiting. When you took on the role, quickly establishing values as a central theme of your leadership, was there a sense that McDonalds needed its values updated?I think its precisely because McDonalds had a very strong core set of values that the issue with my predecessor was as traumatic for the company as it was. Its got to be about the company and the organization. I like the Nuggets with ketchup. . And at the time of Mr. Kempczinskis one-year anniversary in early November, McDonalds stock had spiked even above the year-earlier price when he took over as CEO. 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