*Fulfillment.com provides order fulfillment services for hundreds of premier online businesses. Thank you for tracking with Fulfillment.com! That's why I say to make any sale you have to make every sale. Well we can ask them and once we know we can have what we call an abandoned cart micro funnel that will change that belief okay let's say at the beginning of the funnel you have people they have an urgent problem something's wrong, that's why we have a lead capture funnel, okay because we're gonna deliver some value to fix their urgent problem and that will get them through the funnel. Hey how are you? You can see how this could get very disturbing now some people out there are saying you know the Supreme Court is going to step in unfortunately we don't have time to go into all the reasons why I don't believe this is going to happen it may happen but I just think the deck is stacked against ecommerce sellers and we will not get any movement from Congress or at least any movement that's going to appreciably help ecommerce sellers. You do your research on that calling them up on the phone, you go on surveys and see why are they doing that, you look at your data, your analytics okay then you validate your ideas of how to do it. Those are all things that we were looking for is a company continue to grow the thing that goes well beyond what I anticipated is that Fulfillment.com has been able to allow us to grow in a way it does not matter how fast these. The Lakeland Center thrived throughout the 70's and 80's hosting super groups such as ZZ Top, AC/DC, Fleetwood Mac and hundreds of variety acts and performers. Pleasure to do business with. It's an alternative to click funnels but it takes things to in other levels and you'll see exactly what I'm talking about so what my company does is we make marketing simple. Fulfillment Center: PO Box 15911, Tampa FL 33684. Normally is a small headline with a graphic and image or a video that directly leads to a third party web page major companies doing this today are companies like tabbouleh. Thank you! Barkbox is a great example, go through their email lists abandoned cart and see how they retarget you over the next week, take that, model it for your own store and implement those changes. rolling makeup case near amsterdam logitech presenter r500 software fulfillment center po box 32017 lakeland florida. If you put your focus on well this is this is what this is. You can do this by kind of breaking down hiding elements and making sure the user experience on the mobile and tablet is as good if not better than your desktop don't just make it don't just make it responsive make it optimized responsive for mobile and tablet. How well you do that is another story but it's if you don't have it you need to do so follow retargeting upsells having a proof bar out I can show you that. Does the team member create a rapport with the customer? So what we do my company which is ten-minute funnels, it's an alternative to click funnels that's why he was making fun of me. *Fulfillment.com provides order fulfillment services for hundreds of premier online businesses. This is Brit Lane from Ingenious Marketing. Let me talk about another force that could really be bad for your business and that is consumer class-action lawyers and serial plaintiffs. Okay it could be a shed like I don't care like it's like a diesel shed and direct-response you can't get a good copywriter, what are those pain points for it? You hit the submit button and within literally thirty seconds you're gonna get a lot of really good information as to how you can get your site to be faster in the eyes of Google. So hey buy the bundle you want to buy this product but why don't you just buy this bundle instead and save 10% or whatever you can do to incentivize them to push them down but next break it down a little bit further by your product description and features and you know maybe a little bit more about your guarantee and anything you can do and then have your reviews break down further on the page then on mobile one thing that people don't pay attention to is they have a mobile responsive site so they just think they're good. [Music] Thank you, [Music] Welcome to FDCs ecom education blog. Please note however, that Fulfillment.com does not have access to, control of, nor authority over, customer orders, charges, or refunds. This tool is really cool in that they will enable you to conduct an SEO audit for your website which will give you detailed information as to what you can do to get your site to be optimized. We did, it was we had big shoes to fill now if you google fulfillment I mean just the word fulfillment we would sometimes be above the dictionary the dictionary definition so as far as just the organic traffic from the search engines when people are searching for us it's helped us out tremendously, it's helped us in the beginning, it helped us seem like we're a much bigger company than what we actually were and it really. Well an Army Ranger is simply a glorified grunt. Okay funnel marketing is a structured way of how we influence behavior okay we're starting real basic but we're gonna build up now behaviors are a reaction to someone's belief system. Fulfillment Center in Lakeland, FL About Search Results Sort: Default View all businesses that are OPEN 24 Hours 1. 2244 100174cm L5560-36 2244 100174cm . Thanks to fulfillment dot com and always stay green and I'll speak to you soon. Its no secret that online selling is a booming industry. Thank you for tracking with Fulfillment.com! Step 3: create rubrics and determine benchmarks. There's no quit there so you tend to find guys that have that sort of attitude are the ones that actually make it through to become an Army Ranger. This will help you learn more so you can earn more those three hints are scripting and deployment, technology integration and taking the partnership seriously. On average users reported $400.00 of damages. That's what the fulfillment that I'm talking about is defined as. They're , it's a special operations unit and we just do a lot of great and creative missions and the people we work with are really high speed top-notch guys and that's what I probably miss the most about it is is the guys that we served with. Growth rate refers to the customers growth rate during the lifetime as a customer. We were just talking to Scott about the importance of scripting for our e-commerce entrepreneurs that's some good stuff definitely and we wanted to give the importance of technological integration. Are you looking for a break from the computer you're staring at right now? Let me say I think it's just the right amount because we've adjusted to the lead generation, we've adjusted the business to it and it's allowed us instead of to spend a lot of money on pay-per-click ads and you know social media and other marketing tactics that people just throw a lot of money at. So when we talk about consistency we want to make sure that all of the agents regardless of the location they're in are telling the customer exactly the same information. [Music], [Music] Welcome to FDC's Ecomm education block my name is Chad Bacchanal and I'm the Director of an alert set why might CRM today I want to share with you som thoughts on a topic that is often controversial in our industry. But it's how you put that one foot in front of the other Justin, let's not diminish that because the same thing is the greatest entrepreneurs of all time. I said yes you're right we have great demonstrations, we have good testimonials, but it's not gonna sell regardless of how good it works and he said why? Create rubrics and weigh the criteria according to your values. Tampa, FL 33681. As always in awakening we have our guests and our guest here is quite astonishingly successful he's Justin Singletary and he's the founder of fulfillment dot-com. People come up to me and said I read your book it changed my life I read your book had changed my life. You're exactly right here never enable the systems to liberate you feeling it doing it doing it that's right. That's right price. Good feedback should focus on what their team member did what the effect was and what steps they could take next feedback should be specific and in the case of criticism it should include suggestions for improvement here's a couple of examples when you told the customer that they were having an issue they immediately became defensive. It's also the wrong question. So I think I learned that early on is really as where you put your focus that's where your Energy's gonna flow and if you put your focus on the pain that's where your energy's gonna go, that's that's what you're gonna be thinking about. Financial fluency is the key to leader truly building your network so those three tips and the gifts along go with you I'm Vinnie Fischer from Fully Accountable. Step two: defined quality. We keep your products at the facilities you choose and when an order is placed Fulfillment.com is ready to pick pack and ship the order within minutes. The IKEA Customer Distribution Center in Lakeland is currently planned to open in early 2019 and will comprise of 326,000 square feet of leased space off Allen K. Breed Highway, 28 miles from downtown Tampa. So if you need a way to put yourself to sleep at night, I highly recommend you read it or get it becasue it'll definitely put you to sleep and then if it doesn't you can always you know use it as a doorstop or something to whack you on the side of the head and to really knock yourself out. First you're selling it when you make the emotional connection and they're on your website or they're interacting with a brand the first time and they make a purchase then the product gets shipped out by now they've had a fight with their spouse it's raining outside and the other shitty day at work and your product arrives and it needs to sell itself one more time it needs to look unique it leads to look appealing so you can rekindle that emotion so that's packaging emotions they matter emotions make decision nobody needs some other products so we're buying because of the feeling your products creates have a Coke and a smile or Apple think difference which was a play on IB ends think so or Amazon the world's most consumer centric Brent these are all emotional statements that you can connect with so as you heard me say in the video it says here to your customer will always remember how you make them feel I'll take that a little further and say they may remember what you say they may even remember what you do they will never forget how you make them feel okay master to touch so this is about brand consistency strong and powerful brand maintain consistency throughout so for physical its logo its signage letterhead and business cards products shop concept events and experiences and all of these attributes says something about you and about your brand so I brought our celebrity lifestyle brands business card and this is what our car does so not so unique not so special however it sets us apart it says something about us and our business you need to of course maintain brand consistency also in the digital space your website ecommerce apps social media and even the smaller things like the email signature I just mentioned our company celebrity lifestyle brands and here you see how we sign off and the reality is consistency in brands should permeate everything that you do and it includes you it includes your brand ambassadors it it includes every single consumer touchpoints alright innovates communicates so you've all heard if you build it they will come but I've added really because the reality is in this cluttered marketplace if you build it and you don't tell them about it nobody will come not one single soul they don't care there's too much information so and in this group you're all sophisticated so you know you need to deploy all of these resources video viral campaigns consumer engagements social media blogs editorial paid and targeted ad campaigns Facebook everything you can think of guerilla marketing all of the above way back when before we had all these social media I launched my first business back in the mid eighties and it was Scandinavia's first home delivery of pizza so it didn't exist until I launched my business and I thought I had corner tomorrow kids when I got the write up on the cover of the business section of the weekend paper and the phone started ringing as soon as people picked up their for their papers by early morning even though we didn't open little tooth until 3:00 by early morning my phone system had broken down and later in the afternoon one of the pizza trucks broke down we ended up delivering soggy cold pizzas three to four hours after people called for him it was a disastrous way to launch a business and if it wasn't for the fact that the idea was so good we would have been out of business before we ever started so you only get one shot at making a first impression you might as well make it a good one this was a terrible launch on to a couple of really powerful launches this thing is amazing so this is referred to as the hangman hangman ad and this is how the Tommy Hilfiger brand actually launched this is a billboard from New York Times Square and as you can see it says the four great American designers from n R and then you have the R and L and everyone knows Ralph Lauren the next one you may not know that's Perry Ellis Calvin Klein and then no one knew what the T&H was so that's how the Tommy Hilfiger brand launched and it got instant credibility by approximation the neighborhood of those other leading designers led to an affirmation of the brand now it pissed them all off but they got over it and the Tommy Hilfiger brand is today a brand that enjoys seven and a half billion dollars in annual sales another great launch was the launch of Daymond John's FUBU so as Damon said in his book the power of broke they had no money so they had to be really creative when it came to promoting the brand back in Hollis Queens where they are originally from there are metal gates in front of all of the stores the FUBU guys offered to clean and paint all the gates in return for putting their logo on the gates a lot of the store opener owners agreed and at nights this start of brand FUBU would have his logo on every single storefront all over Queens but that wasn't the launch Damon then spoke to his friend LL Cool J. LL Cool J became a brand ambassador and then they did two things they went to a trade show called magic and they had six salespeople and they told every single one of those guys to call every single one of their buyers and invite them all to come to the booth at nine o'clock in the morning on the first day of the show and every single one of those salespeople said can't do that they won't work but of course they did and fear is a phenomenal motivator so every other buyer that hadn't gotten the call came in to the trade show and so this one booth completely mobbed and surrounded by buyers and they were all petrified of losing out and that was part of the launch the second part of the launch was the gap commercial yes gap commercial a 30 million dollar gap commercial and gap reached out to the FUBU spokesman LL Cool J had asked if he would appear in a commercial forum they did not had a headwear on the time and ll asked could he bring his own hats so I'm gonna play that commercial for you I want you to look out for LLS hats and I think you will be able to see F beyond the hats and then I want you to listen to the lyrics because foo BER is an acronym and it stands for for us by us so listen for for us buyers on the low in the middle of a 30 million dollar gap commercial yes so as it says the price goes to innovative I will take it one step further innovate or die a 30 million dollar FUBU commercial launched a brand even though sponsored by the Gap okay step 6 cover your assets this is important because as you start building your business and building your brand you don't want it to be all for naught so there are trademarks you used ads for brands logos slogans etc copyrights for all the creative work books lyrics and then patents for innovations processes this is what can happen if you run afoul of it so Jennifer decided that she wanted to launch a fragrance with Cody a million dollar multi-million dollar company in the space and they wanted to call it glow it was glow by j.lo and they were so set on it that even when they found out there's a company out there called glow industries they went ahead anyway well glow industry file filed the suits they blocked the launch of Jennifer and Cody's fragrance they held him up tied him up for over a year and glow industries a tiny company had their biggest payday when they collected millions of dollars before Jennifer and Cody were able to launch don't let that happen to you ok we're at step 7 pedal to the metal so we talked about brand equity quick reminder it's the intangible asset that gives a branding for mental value in the mind of the consumer and it's of course created through implementing the branding process now here's a quiz so why show hence it says which comes with a premium price thanks to brand equity the wants to think hits the green box show hands I see no hand soap here in delights the grey box show ends I got half ahem purple box no okay how about the turquoise box okay I'm getting a lot of hints that's right so Tiffany the high-end jewelry company has in essence made their turquoise color cinnamons with their brand so it's a powerful message known by by discerning consumers everywhere so strong brand equity this is why we love it that is a profit faucet do we all want a profit faucet of course we do we get it through strong brands so what does a strong brand and brand equity allow you premium pricing increase cash flow it lowers customer acquisition costs and the asset can be sold or licensed so that's what's so powerful about brands I have the utmost or respect for anyone that builds a business anyone that is in business is wonderful but if you have no brand and if you have nothing else as we talked about you're forced to compete on price not only that you have to reinvent your business over and over and over again and you're just as strong as your last transaction with a brand not only do you get to benefit from the business you build a today you are creating an assets fad fashions - remember I said I ran fat farm and baby fat the company was sold no I take that back the company wasn't sold the IP the intellectual property only was sold for a hundred and forty million dollars to a company called Kel woods and Kel wood had to put a hundred and forty millions on their books as an assets under goodwill that's the power of building a brand that's what Russell Simmons did I am NOT working closely with Bethenny Frankel one of the original housewives from Housewives of New York she has created a brand called skinny girl skinny cocktail Skinnygirl margarita maybe some of you heard of it she gave birth to that brand while on the TV show and a couple of years later only a couple of years later she sold the alcoholic beverage rights only again just the IP there was no company she just sold the alcoholic beverage rights to Bheem Centauri for a hundred million dollars that's the power of brand and brand equity now the brand equity can be enhanced how step one with celebrity endorsements target the right celebrity influencer structured optimal deal leverage their fan base every celebrity worth their salt has now a massive social media following top right that's Gigi Hadid Gigi Hadid has around 45 million followers on the Instagram alone she did a partnership with Tommy Hilfiger they created the Tommy Gigi collection we heard earlier Tommy Hilfiger was mentioned that's one of the format's Tintin for most influential men's collections or men's designers was never asked relevant with women went out and did the deal with Gigi and overnights they had instant credibility they blew the business up now this may sound complicated but we are here to help have no affair so celebrity lifestyle brands our company we have a booth outside if anyone is interested in working with celebrities please see Greg Ryder my partner or myself outside and we can help you with that and it does a lot hey what are other ways you can put this brand equity on steroids and blow up your business with licensing two ways well if you are one of those guys that I would forced to compete in price get yourself a license you can license a strong brand name and all of a sudden as you could see you can charge a lot more for your products or your service if you have built a brand or if you have a brand well sign licenses these are brand extension you grant another company the rights to manufacture their product but on your own brand name and they pay you a royalty of fee so there are product licenses their territory licenses this is what you can do if you sell apparel you can add other items add fragrance bags shoes for instance when I took over fat farm and baby fats the company was actually losing a couple of million dollars a year I changed the operating model to 100% licensed and overnight. 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